Rude Health has revealed a new look for its range of dairy-free drinks.
The portfolio is moving to an Elopak format, which is made with 100% renewable materials and 100% recyclable.
The new design looks to help current consumers navigate the fixture, as well as help recruit new customers to the category.
Head of marketing Sam Maguire said: “The pack is one of our most important touchpoints and something we’re best known for as a brand. Our customers are at the heart of everything we do, which is where this all began. We have listened to our current consumers as well as potential new shoppers, and are confident that the new design evolution will help people to better navigate the sub ranges, flavours and nutritional benefits.
“The aim was not to reinvent Rude Health, we wanted it to remain recognisable, keeping the essence of the original design whilst making sure we’re doing the best job of recruiting new shoppers. Irving, who designed the original drinks, have done an incredible job of bringing the lips to life and helping communicate our clear commitment to delicious, high quality kitchen cupboard ingredients, drinks and food.”
No comments yet