Rude Health adds Apple & Cinnamon Bircher Muesli

Rude Health has expanded its Bircher Muesli range to include a new Apple & Cinnamon variant.

The new flavour (rrp: £3/375g) will be rolling out from 4 September through wholesalers including Auguste Noel and Suma.

Founder Camilla Barnard said: “We know more and more people are choosing to have breakfast-at-home in a bid to save money on their café croissant, however we also know that people are short on time in the morning and so want a quick and delicious option. To meet this growing consumer need, it made perfect sense to build on the success we’ve seen with our original Soft & Fruity Bircher Muesli. We hope that by adding this new softly spiced and classic flavour combination, we will help widen the appeal of our Bircher range.”