Ready to drink (RTD) brand Hooch has announced a new partnership with darts entertainment and events business, DartsWorld.
As part of this, Hooch has also unveiled a darts-themed game, Bulls-hit, which is live now. It offers fans the chance to get closer to the action and compete for the “ultimate darts experience” - playing a leg of darts against a professional of their choice.
Digital darts
At the heart of the activity is the launch of Bulls-hit. Available on Hooch’s website, it brings the excitement of darts to consumers beyond live events, offering the chance to compete virtually for a host of up to 1,000 prizes across the 12-week campaign.
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The weekly prizes include tickets to DartsWorld events, limited Hooch darts t-shirts, signed merchandise and more.
Consumers can also get involved with an on-label promotion on the Hooch Lemon 70cl bottle, with codes they simply scan to play directly.
Lucky winner
Bulls-hit will also offer one lucky winner the ultimate darts experience - the chance to take to the oche against a professional player, alongside making their own walk-on entrance and taking home a darts board signed by the pros in attendance.
As player partners of Hooch, the brand will also be working closely with professional players Ricky Evans and Fallon Sherrock on an engaging content series, combining some of the darting world’s biggest personalities with Hooch’s refreshing persona.
Iconic arrows
Sam Watson, brand manager at Hooch, said: “Darts is an iconic sport that’s continuing to grow in popularity. As a brand, Hooch never plays it safe, and darts is a natural fit with a great atmosphere and the competitive edge that makes it such a great live experience.”
As Official Events Sponsor of DartsWorld, Hooch is also set to activate across 25 upcoming darts events throughout the UK, including those in Scarborough, Northampton and Edinburgh.
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