European bakery products manufacturer, Baker & Baker, has announced the launch of a range of Cadbury Dairy Milk food-to-go (FTG) bars, in conjunction with Mondelēz International.
The range comprises a Cadbury Dairy Milk Brownie and a Flapjack Bar, both as a single serve offering, presented in Cadbury Dairy Milk branded packaging.
Baker & Baker operates an exclusive licensing partnership with Mondelēz to manufacture and distribute fresh bakery products, including leading brands Milka, Oreo and Cadbury across key European markets.
The Cadbury Dairy Milk Brownie Bar features a gooey texture and intense chocolatey taste combined with a cocoa base, while the Flapjack variant is chewy and oaty. Both are generously topped with the nation’s favourite Dairy Milk chocolate.
The new range is the first time that Baker & Baker has developed a bakery proposition for the meal deal, as part of its licensing partnership with Mondelēz.
Michael Bancroft, licensing director at Baker & Baker, said: “We’re really excited about introducing the iconic Cadbury Dairy Milk flavour into the FTG bar concept. Consumers in this space are looking for easily recognisable brands, flavours and textures, which these products deliver.
“We have a wealth of experience in developing indulgent brownie and flapjack products across different European markets, and we’re now bringing this expertise into the UK retail market. These products also tap into the growing meal deal offering, and will be available as part of standard meal deals with our retail customers.”
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