Red Bull is extending its energy drinks multi-pack offering with the release of a new 355ml four pack.
The launch is designed to add incremental sales to the brand’s current multi-pack portfolio, with bigger cans and sugar free variants experiencing strong growth over the last 12 months (IRI MAT To September 18 - Value).
The new 355ml four pack carries an rrp of £5.99 and is available to c-stores in both plain or price-marked formats.
The product joins Red Bull’s 250ml and 473ml multi-packs, offering retailers a greater choice of energy drinks to stock and help them meet consumer demand for choice.
Mark Bell, strategy & planning manager for Red Bull, said: “With an increasing rise in the popularity of our 355ml Energy Drink pack, this launch taps into consumer demand offering the choice to purchase their preferred pack in a multi-pack offering.
“Giving retailers the opportunity to stock a variety of multi-pack options alongside single cans enables great stand-out at shelf through merchandising their range by brand. This aims to make the in-store experience for consumers seamless when shopping the leading sports and energy category.”