Purity Soft Drinks, owner of Juice Burst and Firefly, has appointed David Collard as chairman.
He succeeds Rooney Anand, who has stepped down after 13 years with the business.
Collard brings extensive leadership experience from across the food and drink sector, most recently as chief executive and chair of The Bart Ingredients Company.
His track record includes driving strategic growth, leading acquisitions and expanding retail presence across major UK grocers, said Purity.
Commenting on his new role, Collard said: “I am delighted to be joining Purity Soft Drinks. The business has a strong heritage, a dynamic team, and a clear ambition for growth. I look forward to working closely with the leadership team, including cheif executive Jonathan Duffin, and the team at Purity’s majority shareholders Verdane, to help shape the next phase of development.”
Anand said: “It has been a privilege to be Chairman of Purity and for such an extended period of time; guiding the business and supporting the team as it has grown and developed over the years. It’s now time for me to step aside and I wish Jonathan, David and the wider Purity team all the success for the future”.
Camilla Skiffard board member at Purity Soft Drinks said: “We would like to thank Rooney for his dedication and outstanding contribution to Purity Soft Drinks over the years, including the past four under Verdane’s ownership. We look forward to working with David as the business moves forward.”
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