Pukka has rolled out three new pies in a bid to offer up new flavours to shoppers
Limited edition Doner Kebab Pie will join Pepperoni Pizza Pie and Chip Shop Chicken Curry Pie in Pukka’s takeaway inspired range.
Other additions to the range are the brand-new Cheese & Bacon Pie and a Chicken & Chorizo Just For Two pie.
Pukka’s managing director, Isaac Fisher commented on the new launches: “Last year, we launched Pepperoni Pizza and Chip Shop Chicken Curry pies, bringing Britain’s best-loved takeaways to pie fixtures with our distinctively Pukka twist. Doner Kebab marks the latest addition to this, and we know shoppers are going to love it – particularly because consumer testing confirmed that the pie appeals to two thirds (67%) of 18-26 year olds.
“Beyond this, we’re wrapping a popular, great tasting flavour combination – Cheese & Bacon – in 144 layers of our golden signature puff pastry, giving it our distinctively Pukka spin. As a brand for the people, we listened to our loyal customers, who make up 80% of our audience, and delivered a flavour they’ve been crying out for, for some time. This is sure to be a new classic from Pukka.
“Finally, we’ve extended our Just For Two range – which has been made specifically for two people to share – with a trend-led Chicken & Chorizo recipe. This expands the line up beyond ‘classic’ and into ‘gastro’. And, in the wake of the cost-of-living crisis, timing couldn’t be more perfect because we want to give consumers tasty options which will help them to elevate sharing moments at home, just because, and that’s exactly what this launch will do (and 77% of consumers agree).
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