Lanes Health has announced that its Pro Plus range of caffeine supplements to support energy and focus is sponsoring the new series of ITV’s Bullseye.
Following the Bullseye Christmas special in 2024, the classic darts-themed game show will be returning to ITV1 and ITVX screens this autumn. The new series will be hosted by cricketing legend Freddie Flintoff who also presented last year’s re-boot, which attracted over 7million viewers.
Pro Plus is sponsoring four weekly shows of Bullseye, starting on Sunday, 11 November 2025.The sponsorship involves Pro Plus branded bumpers at the opening, breaks and close of each hour-long show, the sponsored indents link between the brand and the deep focus required by Bullseye ‘throwers’ (darts players) and ‘knowers’ (question answerers). The new series of the game show will air just as the clocks change, when energy levels dip and consumers look for effective ways to stay alert, making the collaboration with Pro Plus especially timely.
Senior Brand Manager for Pro Plus, Samantha Ross, said: “You can’t beat a bit of Bully, which is why we jumped at the chance to align Pro Plus with the new series of Bullseye. The TV sponsorship offers a fabulous opportunity to drive brand awareness by putting Pro Plus in front of a vast viewing audience each week.
“Bullseye contestants rely on steady concentration and alertness. The entire Pro Plus range of caffeinated energy supplements has been developed to help people stay sharp and perform at their best. One of the core products is Pro Plus Focus, which has been specially created to support cognitive performance and mental focus by combining well-researched ingredients - including micro-encapsulated, slow-release caffeine2 - in a daily capsule.
“Retailers have a valuable role in guiding customers to high-quality energy solutions. Pro Plus is a trusted, evidence-based supplement range backed by over 65 years of brand heritage. Just like Bullseye, which was first on our TV screens in the 1980s, it has a special place in the hearts of the UK public.”
Business Development Director, Nations & Regions at ITV, Jason Spencer, said: “Bringing back Bullseye has already proved a huge success with viewers who are eager for the show’s first new full series on ITV1 and ITVX. As a brand that aligns with the show’s spirit of focus and performance, we’re delighted to be welcoming Pro Plus as the iconic game show’s new sponsor.”
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