Primula Dips has re-designed and re-vamped its range of ambient dips rolling out to the UK from spring 2015.

Primula Dips is a five-strong range including Sour Cream & Chive, Garlic & Herb, Nacho Cheese, Spicy Salsa and Thai Sweet Chilli. It has been re-engineered to give a fresher tasting product and the new on-pack designs give the brand a quirky appeal.

The dips have an rrp of £1.39, a shelf life of 31 weeks and can be stored either as an ambient product or in the chilled section.

Sarah Turnbull, marketing manager at Primula UK, said: “We’re supporting the re-launch of Primula Dips with a robust marketing campaign, re-engaging with customers to educate about the improved flavours and ultimately drive them to store. We’re asking consumers to ‘Dip In For Five’ which invites consumers to sit back, relax and have a break with Primula Dips for five minutes.”