BelVita is introducing a new price-marked multi-pack format for its Honey & Nut flavour.

It will be available at a price-mark of £1.49 in a multipack format with the aim of driving sales within both the breakfast and food-to-go occasions.

Amy Lucas, Brand Manager for belVita at Mondelēz International, says: “A fifth of shoppers say they would choose a particular convenience store if they knew it stocked PMP products (Lumina Intelligence), and 56% of retailers say they have been selling more PMP products during recent times, which emphasises the importance of value within the category. At Mondelēz International, it’s our purpose to provide the right snack for the right moment, so we’re really excited to bring this new format to retailers and consumers alike.”