Premier Foods has announced a relaunch and extension of its pricemarked range.
Available from 1 September, the updated range features 20 new SKUs across the brand’s portfolio, including Sharwoods, Bisto, Oxo, Homepride and Ambrosia.
According to trading director Ellie Krupa, the move is designed to capitalise on the growth in demand for pricemarked products.
“We know that shoppers are becoming increasingly savvy, with 84% of UK adults claiming to be particularly aware of product prices in convenience stores,” she said. “As a supplier it is important that we are providing our retail partners with the product and pricing solutions that help them to appeal to those consumers seeking value-for-money.
“With half of the retailers in the UK intending to stock more PMPs over the next 12 months, we want to ensure we are providing a wide range of products that will support them.”