Premier Foods is hoping to send sales soaring this Halloween with the launch of new Cadbury Mini Rolls and Mr Kipling formats.

The company is launching a Cadbury Witch’s Broom, consisting of 10 Mini Rolls, and a Cadbury Cauldron, filled with 12 Mini Rolls.

The Mr Kipling range has also been given a spooky Halloween makeover with Choc and Slime Slices, Toffee Terror Whirls and Witch’s Hat Fancies.

All products will be available from September.