Premier Foods is looking to take puddings into the 21st century with a range of ambient twin-style desserts.

Ambrosia Puds varieties

Devon Custard with Apple Crumble Clusters

Devon Custard with Sticky Toffee Crunch Clusters

Devon Custard with Chunky Apple & Blackberry Compote

Devon Custard with Summer Fruits Crumble Clusters

Devon Custard with Real Rhubarb Compote

Creamy Rice with Real Strawberry Compote

With a promotional launch price of 50p and a regular rrp of 75p, Ambrosia Puds come in six varieties with either Ambrosia Devon Custard or Ambrosia Creamy Rice. The new flavours have been designed to give a modern twist to Britain’s most loved puddings.

Category marketing director Caroline Jary said: “Our new Ambrosia Puds range will modernise the mid-week pudding occasion, taking proper puddings into the twenty first century and providing consumers with a convenience format that fits into their busy lives. This launch will help to drive excitement into the category and ultimately incremental category growth.”

According to Nielsen data, the ambient aisle is currently visited by 49% of consumers every four weeks, less frequently than chilled (72%); but within ambient desserts the individual sector is driving total category growth, highlighting the potential to drive footfall and growth with the right products, for the right consumers