Pot Noodle’s Pot Pasta range has been extended with new tomatoey mozzarella flavour (rrp £1.39).
Joining the three existing variants as part of a £2 million marketing investment, the new flavour features the tastes of popular Italian flavours such as mozzarella cheese and delicious sustainably sourced tomatoes. Made from quality ingredients and seasoned with herbs and spices, this delicious new flavour is set to provide consumers with a taste of Italy in a convenient snack pot format.
The launch is being supported by a media campaign that will reach 88% of target audience through 75 million social media impressions including a bespoke snapchat lense, 40 million OOH impressions, proximity mobile alerts around target stores, and the brands largest ever sampling campaign.
Monique Rossi, marketing manager for Foods at Unilever UK & Ireland, said: “Currently Snacking is one of the fastest growing categories, so what a fantastic opportunity to launch a delicious new taste of Italy to expand the already multimillion pound Pot Pasta range. Delighting consumers with more alternative options from a trusted brand and delivering growth for the category through trade up, Pot Pasta will continue to be a fundamental part of our mix.”