Jaffa Jonut Carton Front View

Source: Pladis

Pladis has created a fusion of McVitie’s Jaffa Cakes and doughnuts to create McVitie’s Jaffa Jonuts.

McVitie’s Jaffa Jonuts will be available to convenience stores and wholesalers from the end of June. The 4x 43g box (RRP: £1.99) and individual 43g packs (RRP: £0.60) will be recyclable through pladis’ partnership with Terracycle.

The McVitie’s Jaffa Jonuts launch will be supported by £2.1m worth of consumer-facing spend, as part of The Year of Jaffa Cakes. This will include activity across OOH, digital, social, PR and shopper marketing in store. McVitie’s Jaffa Jonuts aim to drive incremental sales amongst new, younger shoppers, by adding a never-before-seen proposition to the biscuit aisle.

“One in three UK households already purchase McVitie’s Jaffa Cakes and we know this brand has scores of ‘Jaffanatics’ up and down the country who can’t wait to get their hands on our latest NPD. We hope they’re as excited as we are about this launch,” said Emma Stowers, brand director for McVitie’s at Pladis UK&I.