Pladis launches McVitie’s Club in new salted caramel flavour

Pladis is introducing a new flavour to the McVitie’s Club range – the first time in over ten years.

Sitting beside Club Mint and Club Orange will be Club Salted Caramel, which will be rolling out across major retailers, wholesale and convenience until the beginning of April.

Consisting of a layered biscuit bar, salted caramel flavour cream, and encased in milk chocolate, McVitie’s Club Salted Caramel will come in packs of seven or eight individually wrapped and sell at an RRP of £1.00-£1.70.

David Titman, pladis’ marketing director commented: “Over the past couple of years, sales of chocolate biscuit bars have boomed (+11.5%) with more Brits rediscovering the pleasure of tucking into a sweet treat alongside a cuppa. Our Club brand – which has been a chocolate biscuit bar favourite for over 100 years – played a huge part in driving this growth and remains one of the most popular choices for shoppers.

“The great news about McVitie’s Club is that it’s perfectly placed to span in-home and on-the-go snacking occasions. Each bar is individually wrapped, allowing for greater portion control and making it an easy grab-and-go treat.

“For longstanding fans of McVitie’s Club, we know this launch will cause a stir! In fact, a series of online discussion groups have already shown a spontaneous desire for innovation from the brand. Plus, wider research shows that more than half of snackers (53%) are prompted to purchase when they see new flavours in-store, so this addition is sure to ramp up excitement and interest around the brand. We’re confident that the launch of this popular new flavour will encourage impulse purchases and, ultimately, drive higher sales growth for retailers.”