Manufacturer Pladis has extended the beloved Jaffa Cakes into the biscuits category with the launch of it limited edition McVitie’s Digestives Jaffa Cakes.
The collaboration between two icons comes as the brand doubles down on the fact that Jaffa Cakes are - and always will be - cakes. Each biscuit features the iconic golden baked digestive with an unmistakable Jaffa Cake flavoured layer.
Daniel Shemoon, marketing manager at Pladis UK&I, said: “The debate about whether Jaffa Cakes are biscuits or cakes has been ongoing across the UK for a long time, and we’re well aware of the nation’s Jaffa Cakes biscuit believers.
“This launch is driving excitement through collaboration, bringing together two of our much-loved British classics - a delicious treat for those looking to enjoy the best of both worlds.”
Initially launching in Sainsburys before rolling out to wholesale and convenience sectors from 29 June. The packs carry RRPs of £2.35.
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