Victoria Selection Box_Design 1

Pladis has unveiled a year-round gifting range.

Launching under McVitie’s Victoria, the range is made up of McVitie’s Victoria Chocolate Orange Dreams (pack of eight biscuits, RRP: £2) and McVitie’s Victoria Chocolate Creations Gifting Pack (pack of six biscuits, RRP: £2), and will be available from January 2024.

“Seasonal biscuit gifting has long been popular, but there’s a huge, relatively untapped, £42M­+ opportunity for biscuit gifts which hit the mark all year long,” said James King, marketing director of McVitie’s at Pladis UK&I. “And, amidst the cost-of-living crisis, this shows no sign of stopping with shoppers increasingly seeking out thoughtful, indulgent gifts that won’t break the budget.

“As the leading premium biscuit assortment brand, McVitie’s Victoria is at the helm of this. Our existing, seasonal range is already proving hugely popular – but we’re looking to turn things up a notch and drive further value into biscuit gifting by enticing Brits with a new range of ultra-premium, decadent gifting selections which feature some of our shopper-favourite biscuits.”