Jaffa Cakes Cola 10pk PMP carton - beauty render

Pladis is growing its McVitie’s Jaffa Cakes range with a new limited edition Cola Bottle Flavour.

McVitie’s Jaffa Cakes Cola Bottle Flavour will also be launching in packs of five individually-wrapped Cake Bars. The new launch will be supported by Pladis’ biggest marketing investment in Jaffa Cakes Flavours to date – with public relations, out of home media, social and influencer content and partnerships, as well as in-store shopper activations.

Jaffa Cakes Cola Bottle Flavour will be rolling out from the end of July (RRP: £1.25) while the Cake Bars will follow from mid-August (RRP: £1.80). There will also be a channel-exclusive 110g Price-Marked Pack (RRP: £1.25), which will be available to wholesalers and convenience retailers from end of July.

“Our Original Jaffa Cakes are a store-cupboard staple for 7.1M UK households, and we’ve been building on this success for years by adding a range of fruity flavours to our portfolio,” says Adam Woolf, marketing director – McVitie’s at pladis UK&I. “But there’s huge appetite among the next generation of snacking shoppers for something genuinely new and different – and as the original cake in the biscuit aisle, we know a thing or two about doing something different. So, as well as catering to shopper demand, our latest launch is the perfect embodiment of the playful, out of the ordinary essence that’s Jaffa Cakes’ heartland.

“Inspired by the enduring popularity of both McVitie’s Jaffa Cakes and Cola Bottle sweets, McVitie’s Jaffa Cakes Cola Bottle Flavour is tailormade for those who’ve got the bottle to branch out and give bold new flavour combinations a go. We’re also very confident this will appeal to shoppers, having come out on top as the best-performing flavour amongst 18–34 year-olds in our pre-launch testing.”