Pimm’s is set to expand its range with the launch of a ‘Strawberry with a Hint of Mint’ variant.
Launching across all channels in April 2015, Pimm’s Strawberry with a Hint of Mint is available in 70cl (including price-marked pack), 1ltr and also in a new premix can.
The new variant is the second addition to the Pimm’s flavours range, first established in April 2013 with the launch of Pimm’s Blackberry and Elderflower.
The brand’s flavoured variants tap into the increasing popularity and huge expansion of the flavoured spirits category, which is currently experiencing a 15% growth across all markets, according to Nielsen.
70cl - rrp £15; pmp £11.99
1ltr - RRP £21
Premix can - rrp £2