This month Diageo GB is launching an integrated campaign for the number-one selling summer spirit brand, Pimm's No 1. 

Activity will run from April until the end of August, including TV advertising, in-store activity and an innovative 'thermally activated' radio marketing campaign. This will involve airing the Pimm's ad when the temperature reaches 22°C or above. 

Pimm's saw value growth of 16% and volume growth of 19.4% last summer. For convenience and independent retailers, Diageo GB recommends using pos material to create a Pimm's display, particularly in the lead up to key summer occasions such as bank holidays.

tel: 020 8978 6000