PG tips is investing in a £3.8m campaign to support the range and increase awareness around its switch to biodegradable tea bags across its entire range.
The 30-second TV ad follows a young girl hosting a tea party where she tells her toy companions how each small sustainable choice can make a big difference.
Unilever UK&I Tea Director Fiachra Moloney said: “As the nation’s largest producer of tea bags it is our responsibility to lead the mainstream black tea industry on this important change. Earlier this year, we completed the transition to biodegradable tea bags and now have the opportunity to shout about it in the hope that it will encourage other brands to do the same. With its warm and heart felt message we want this TV campaign to encourage tea lovers to question what their tea bags are made of and if they can make the switch to a more sustainable cuppa. In the meantime, we are continuing to work hard to remove our plastic wraps and make our packs fully plant-based.”