PepsiCo has launched a range of £1 price-marked sharing bags of crisps.
Available from June, the 12-strong range will include Doritos, Walkers Sensations and Walkers Extra Crunchy.
The move is designed to capitalise on the growth in the sharing category. “Retailers who stock up on our £1 sharing bags will have the opportunity to maximise sales during the summer months and the growing trend for entertaining at home,” said PepsiCo UK & Ireland impulse sales director Jon Kyle.
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