PepsiCo brands have come together this summer to encourage shoppers to host their own big night in with the perfect range of snacks and beverages, and get behind their favourite football team.
Kicked off at the beginning of May and continuing for seven weeks, the Power of One campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.
These brands are highly popular within the big night in occasion. With 2018 being a huge year for football, they will be ideal for driving additional cross-category sales for retailers at a time when supporters will be getting together to cheer on their favourite teams.
For the chance to win great prizes including high definition TVs, branded sharing snack bowls, Pepsi glasses, or product, shoppers simply need to purchase any two items from the range, register online at one of the respective brands’ dedicated websites (walkers.co.uk/perfectmatch or doritos.co.uk/perfectmatch or pepsi.co.uk/perfectmatch) and enter the codes found on-pack. Consumers can then spin the carousel to see if they can score the Perfect Match (3 matching icons) and win a prize to enjoy in front of the next game.
Andy Hawkswell, Walkers marketing manager, said: “With over 80,000 prizes up for grabs, we are excited to be launching our biggest ever Power of One promotion to really help the nation get together and cheer on their favourite team. We have recruited Lionel Messi, Dele Alli and Gary Lineker who will be appearing on packs to maximise awareness and capture the nation’s love of the beautiful game.”
The on-pack promotion crosses three well-loved brands and forms part of PepsiCo’s biggest ever Power of One campaign which will be live in-stores for seven weeks. The promotion includes selected Pepsi Max formats, Doritos sharing formats, Walkers Tear ‘n’ Share and Walkers Stax, as well as 80g packs of Walkers and Doritos.