PepsiCo is celebrating its sponsorship of the UEFA Champions League by giving away match trips as part of a new promotional campaign across Walkers, Doritos and Pepsi Max.
Every purchase of #Gameready Walkers, Doritos and Pepsi Max offers the chance to win a trip to a match during the group stages. To find out if they are winners, consumers simply need to enter information from their pack at www.game-ready.com. One match trip to the prestigious football tournament will be up for grabs each day throughout the promotional period which runs until November 12.
The campaign offers impactful in-store materials and in-store promotional activity, as well as a multi-media consumer campaign. In addition, the campaign will be further supported by PepsiCo’s TV sponsorship, stadium branding, interview backdrops and perimeter boards.
Kathryn Swarbrick, PepsiCo head of marketing, said: “The UEFA Champions League brings great opportunities for PepsiCo and for retailers. Great sporting events always bring friends and families together as they share the excitement of the build-up and get themselves ready to enjoy the game. Our #Gameready campaign is built around the nation’s love for football and we expect it to be extremely successful as we head into the exciting 2015/16 season.”