PepsiCo is celebrating its sponsorship of the UEFA Champions League by giving away match trips as part of a new promotional campaign across Walkers, Doritos and Pepsi Max.

Every purchase of #Gameready Walkers, Doritos and Pepsi Max offers the chance to win a trip to a match during the group stages. To find out if they are winners, consumers simply need to enter information from their pack at One match trip to the prestigious football tournament will be up for grabs each day throughout the promotional period which runs until November 12.

The campaign offers impactful in-store materials and in-store promotional activity, as well as a multi-media consumer campaign. In addition, the campaign will be further supported by PepsiCo’s TV sponsorship, stadium branding, interview backdrops and perimeter boards.

Kathryn Swarbrick, PepsiCo head of marketing, said: “The UEFA Champions League brings great opportunities for PepsiCo and for retailers. Great sporting events always bring friends and families together as they share the excitement of the build-up and get themselves ready to enjoy the game. Our #Gameready campaign is built around the nation’s love for football and we expect it to be extremely successful as we head into the exciting 2015/16 season.”