Juul Labs UK has expanded its JUUL2 system flavour range with the addition of a new Peach flavour.
The new flavour is now being rolled out across the UK through major retailers, wholesalers, and convenience stores. The two-pack pods will be sold across all channels, with four-packs available at select key accounts (RRP/RSP: Starter Kit (which contains Virginia Tobacco & Crisp Menthol) £9.99, Device Kit £6.99, Refill Kit 2-pack £6.99, Refill Kit 4-pack £13.99). Retailers can contact their Juul Labs representatives for point-of-sale materials.
Managing director of Juul Labs UK, Melissa Wisdom, said: “Following the launch of our four single fruit flavours (Mango, Watermelon, Apple and Lychee) in October 2025, we’re delighted to continue our expansion by bringing JUUL2 Peach pods to market to offer adult smokers a range of flavour options to accelerate their switching journey.”
“This launch serves to further our core mission - to provide high-quality, effective, and responsible alternatives for adult smokers.”
Juul Labs added that it is committed to improving the sustainability of products. It has partnered with industry leader TerraCycle so customers can send their used pods to TerraCycle free of charge, and they will be processed for reuse at a certified recycling facility. Retailers can contact their Juul Labs representatives to receive recycling bags for their customers.
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