Shelfhelp.co.uk, the category advice hub for convenience stores from P&G, is giving retailers a chance to win one of 20 spring-themed POS displays for their laundry and homecare displays.
Retailers who sign up to the new members area of the Shlelfhelp website and follow @PGShelfHelp on Twitter will be eligible for the competition. To enter, retailers simply need to reply to any #SpringFresh tweet stating their top retail tips for the laundry and homecare categories during the spring season.
The 20 winners will be randomly selected to receive a ‘Spring Fresh’ POS display pack containing two fins, two barkers, four wobblers and two window stickers, which will help retailers to merchandise their in-store household fixture.
Sandeep Hegde, director for convenience, wholesale & club channel at P&G, said: “By giving away spring-themed POS, we want to help convenience stores merchandise their shelves to deliver stand out displays. Using seasonal hooks such as spring cleaning is a great way to increase profit. Customers who are looking for household cleaning products are often on an overall cleaning mission, so using signposts at eye level is important to attract shoppers’ attention and draw them to the fixture.
“Through running the competition, we’d like to encourage retailers to start thinking more about how they can improve their household shelves, just as they would with other categories. Those who sign up to the new members area on shelfhelp.co.uk can find exclusive insight from our experts, as well as up-to-date planograms and ready to use social media content to help boost sales and increase laundry spend.”