Oreo is again launching a playful challenge, inviting consumers to capture how they twist, lick and dunk an Oreo for the chance to win a range of prizes, including a £10k holiday.
The on-pack promotion also introduces a new embossed Twist, Lick, Dunk biscuit. Designed for sharing, the challenge invites consumers to turn the brand’s twist, lick, dunk eating ritual into a moment worth sharing.
Consumers simply pick up a promotional pack, scan the QR code, twist, open their Oreo and lick the cream. A microsite, Oreo-challenge.oreo.eu/UK, has also launched, and when the biscuit comes out of the milk, the cream will be in the shape of the prize won if they’re a winner. In addition to a holiday, participants can also win electronic devices, vouchers and subscriptions and digital emojis.
Mandipa Mtashu, brand manager for Oreo at Mondelēz International, said: “The ritual has always been at the heart of Oreo and with this challenge, we’re putting a fresh spin on it.
“We want people to have fun with the challenge and be creative. It’s a fun and active way for families and friends to make twist, lick, dunk their own, celebrate the playfulness that defines Oreo and give shoppers an extra incentive to pick up a pack in store.”
The challenge is running until June and is supported by unmissable in-store activations, e-commerce activity and a standout OOH campaign.
The on-pack promotion will roll out across a range of formats, including Twin Pack and Original, ensuring widespread visibility and engagement throughout the challenge’s live period.
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