Bahlsen, the German family-run biscuit company, has announced its most indulgent chocolate biscuit yet; Choco Moments.
Capitalising on the growth within the Special Treats category, driven by the consumer preference for a truly indulgent biscuit, Choco Moments has been crafted to meet this growing demand.
Available in two flavours, Crunchy Hazelnut and Crunchy Mint, Choco Moments combine smooth chocolate, infused with crunchy hazelnut or mint pieces, delicately placed on top of the classic, crisp Bahlsen butter biscuit. With the thickest chocolate topping of any Bahlsen biscuit, the brand has honoured their motto of ‘more chocolate than a biscuit’.
Available now, the 120g packs (RRP £1.99) contain six luxurious biscuits and target specific usage occasions, such as the evening at home and treat moments, identified through Bahlsen consumer research. Findings revealed that 31% of consumer stated that they would be willing to pay more for a biscuit that has a thicker layer of chocolate and that 18% of consumers are interested in more sweet biscuits for desserts.
The launch sees Bahlsen targeting a new, younger consumer profile, complementing the existing Choco Leibniz audience while broadening the shopper base and working to drive penetration.
Julien Lacrampe, trade marketing manager at Bahlsen said: “Through the success of the Special Treats category and the exceptional growth in Choco Leibniz, we’ve readily witnessed the consumer appetite for indulgent biscuits that are ‘worth the calories’. Bahlsen is going from strength to strength, being the fastest growing brand in the top ten of the Sweet Biscuit Category in 2017, and we’re extremely excited to expand our offering to consumers. Supported with an exciting shopper and consumer plan, we’re confident that the innovative rich, multisensory experience of Choco Moments will become a firm favourite amongst consumers.”Available from February, a 120g pack of Choco Moments will