Nrich, the milk drink brand, has signed a sponsorship deal with Championship Football Club Queens Park Rangers to become ‘Performance Partner for QPR’ for the 2016/17 season.
The deal includes a range of marketing initiatives including LED pitch side banner advertising, player and fan engagement and a raft of joint on and off-line marketing activities throughout the year.
Jag Singh, marketing manager for NRICH said: “We’re very excited about our partnership with QPR. Nrich is targeted at consumers who live an active lifestyle. This includes everyone from professional footballers and sports enthusiasts, to electricians, builders and office workers who are looking for a delicious and nutritious boost to keep them going. We’re looking forward to working closely with the club and developing a strong, long-term relationship with its players and fans.”
Nrich is a nutritionally enriched milk drink available in five flavours; vanilla, strawberry, peanut, banana and chocolate. The product is full of vitamins and minerals and is a source of protein.
Euan Inglis, commercial director at QPR, said: “We are delighted to enter into this agreement with Nrich. Their products are very highly regarded, so adding Nrich to our roster of new partners this season was an easy decision.”
Nrich is also continuing its partnership with League Two side Leyton Orient Football Club. The brand has also revamped its website.