Nomadic unveils new campaign highlighting convenience

Nomadic has launched a multi-channel advertising campaign, entitled ‘Ready When You Are’ focusing on its range of convenience products and the people who consume them on the go.

The campaign features various professionals at work - from nurses and firefighters, to delivery drivers and mechanics - taking advantage of Nomadic’s products, whether it’s the new range of Breakfast To Go drinks, or its best-selling Yogurt & Oat Clusters pots.

The six-week campaign covers both Out of Home and digital – including YouTube, AVOD, digital display and social media. Support activity includes product sampling at places of work – such as hospitals, factories and depots.

Nomadic’s marketing manager Bethan Miles, said: “Whether on the move, on their feet or on a short break, our consumers are looking for products that are ready when they are. This is a no-nonsense campaign that demonstrates just that in a striking and fast-paced way.”