B-fuel lifestyle 3

January is traditionally a time for resolutions, and if your shoppers are planning a little more activity in 2025, the latest gel snacks from the Scottish Bee Company could be a useful food to go store staple.

B-Gel is made with honey, as the name suggests, and is a clean alternative to caffeine products. It also offers immune supporting polyphenols that can even help keep asthma at bay by tackling airway inflammation. Each sachet of contains 25g of carbs (15kcal of raw energy) and natural antimicrobial properties which fosters beneficial bacteria to support good health.

According to Scottish Bee Company co-founder, Suzie Millar: “Everyone knows about the countless benefits of quality honey as a spread or topping, but as a sports aid it has historically hidden its light under a bushel. We wanted to add an easy-to-use squidgy sachet of best-in-class honey that can be effortlessly consumed mid-run or workout.”