New Union Jack packs of Shredded Wheat launched

Shredded Wheat has launched a special edition pack featuring the Union Jack Flag to how it is made with 100% British whole grain wheat.

The new pack design also emphasises the Nestlé Wheat Plan which launched in 2022 to support British wheat farmers with the adoption of regenerative agriculture practices.

To coincide with many consumers having a healthy start to 2024, the new limited-edition pack also showcases Shredded Wheat’s nutritional attributes, boasting high fibre; low in salt, sugar and saturated fat; and no artificial colours or flavourings.

The new-look packs of Shredded Wheat will feature across Original and Bitesize variants from January – March 2024 and can be found in all major UK grocery and convenience retailers.

Head of marketing for Cereal Partners UK Sarah Fordy said: “The new limited edition Shredded Wheat packaging showcases what makes the brand so great – a healthy* breakfast cereal that shoppers can trust made with 100% British whole grain wheat. We are working with British wheat farmers to help them transition to regenerative agricultural practises under the Nestlé Wheat Plan.

“The new design really stands out on-shelf and it clearly communicates the great benefits that Shredded Wheat® can offer consumers.”