Thatchers Cider has extended its range with two new variants.
Thatchers Red is an apple cider with an ABV of 4%, designed to appeal to 18- to 24-year-olds. It is available in 500ml and 300ml glass bottles.
Somerset Haze is a cloudy cider with an ABV of 4.5%, aimed at 18- to 34-year-olds, and is available in 500ml bottles and a 440ml can.Both variants are being rolled out in all channels throughout February and will be supported by a programme of POS material, sampling and events.
Alongside the new flavours, Thatchers has given its Old Rascal variant a new look to highlight its premium qualities.