Malibu is helping the nation get ready for summer early with the introduction of a new pre-mixed can with strawberry, kiwi, and Malibu Coconut Rum.
Available now and replacing Mango, the new variant (rrp £1.98 per 250ml can) will join the existing line-up of canned mixers featuring Malibu Coconut Rum with a choice of Pineapple, Cola, and Diet Cola.
Pernod Ricard UK marketing manager Joanna Alexander said: “Our pre-mixed cans range has exceeded expectations since launch in 2011.
“The Malibu Pineapple variant alone has generated double digit value and volume growth in the last year, at 21.1% and 23.4% respectively. Our consumers love new products, especially innovative flavours. We expect Malibu Strawberry Kiwi to continue the positive momentum of the ready-to-drink sector, which is helping us to extend our footprint in impulse and convenience.”
The convenience channel is forecasted to grow by 17% over the next five years, according to IGD. This shift has resulted in an increase in impulse purchasing which has contributed to the success the pre-mixed cans category (+4.7% value growth and +7.8% volume growth3).
Retailers can order eye-catching POS solutions, including a can dispenser designed for the fridge, which can be ordered by calling 0800 376 5550.