Nescafé & Go hot beverage machines are now available for £99. First launched in 2007, the hot beverage to go machine is the perfect way for a retailer to take advantage of on the go customers. It also offers retailers an estimated profit of 38p per cup based on a £1.10 selling price.

The machine holds up to six different hot drink varieties including four Nescafé coffees, Aero Hot Chocolate and Tetley Tea. No plumbing is required and it only takes up a small space in any store.

Andrew Newson, Nescafé & Go category manager, said: “Coffee poses a huge opportunity for mobile caterers in 2013. Not only is the coffee shop market now worth a staggering £5.8bn, but the ‘on-the-go’ opportunity is considerable as consumers expect access to quality coffee wherever they are, at whatever time of day. The fact that 290 million cups of coffee in the out of home market are currently ‘lost ‘each year due to a lack of convenience for the customer helps explain why the self-serve trend is set to really take off.”

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