Philadelphia Intense HdP low

Philadelphia is launching a new, indulgent soft white cheese product this month: Philadelphia Intense. The launch of the new Philadelphia Intense range aims to add a soft white gourmet cheese line to the category.

The range will be available in two delicious flavours - Garlic & Herbs and Herbes de Provence (rrp: £2.25). Available from September 2022, Philadelphia Intense will showcase distinctive packaging with a re-closeable lid for maximum stand-out on shelf and ease of use for consumers. The tubs will be made from recyclable plastic, reflecting the brand’s ongoing sustainability commitments. The launch will be supported by a significant multi-channel campaign spanning several months, including outdoor, VOD, digital and in-store activity.

Nancy Galvin, brand manager for Philadelphia at Mondelēz International, said: “The range will cater to the demand for a more intense flavour and a creamy, spreadable texture. Our research suggests that over half of those buying Philadelphia Intense will come from outside the cream cheese category, allowing retailers to attract new incremental sales too. The range is set to be particularly popular with younger adult shoppers looking for that ‘treat myself’ moment within the category.”