Lucozade Sport is launching a new bottle design.
Available now, the new bottles feature a textured grip and waist, making it easier to hold when on the move. Each flavour in the range will also showcase a different coloured cap to help stand out on shelf.
Along with the new look, Lucozade Sport Lite has been rebranded to Lucozade Low Cal. The product, which contains just 50 Calories, aims to respond to consumer demands for lower calorie options.
The packaging refresh follows the brand’s announcement of its sponsorship of world heavy weight boxing champion, Anthony Joshua, and will be supported by a £6m ATL and shopper campaign to get the nation moving in September.