New look for Golden Hooves regenerative cheese brand

British farmer-owned dairy co-operative, First Milk has announced the release of new packaging for its regenerative cheese brand, Golden Hooves.

Created to communicate the brand’s regenerative agriculture story to consumers more engagingly, the cardboard packaging will now feature a golden ‘stomp of approval’ to represent the pivotal role that healthy cows’ hooves can play in nourishing the earth.

Leona McDonald, director of Golden Hooves, said: “We’re so pleased to be giving Golden Hooves its new look this month, following a great deal of careful deliberation around how best to communicate its amazing but multifaceted regen ag story. The new labels will help our cheddar jump off the shelves in delis, food halls and farm shops across the UK, flying the flag for our regenerative dairy farmers everywhere they go. Our cheese is an expression of a continual commitment to regenerate our shared earth, on a scale that can ensure a positive future for the many, not the few. We hope as many retailers and consumers as possible will join us on our journey, as we use dairy farming to leave the world in a better place.”