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New research reveals that Brits under the age of 30 are relying on motivational memes and inspiring quotes to get them through the daily grind.

In fact, eight in ten (84%) admit they start the day by looking in the mirror and giving themselves a positive affirmation out loud.

According to a new poll by menthol lozenge brand, Jakemans, the Steve Jobs quote: “The only way to do great work is to love what you do” (52%) is the nation’s favourite go-to motivational quote. The need for motivational voices is clear as, according to the survey, 88% of Brits struggle to motivate themselves for the day ahead, leading to 79% regularly pretending to be positive when they aren’t.

Elizabeth Hughes-Gapper, senior brand manager for Jakemans, who commissioned the research, said: “Our voices are an incredibly powerful tool in communicating the motivation that we need. So, it’s important to do our best to look after our voices, particularly as winter approaches when our vocal chords are impacted by sore throats. Making sure you have a packet of soothing Jakemans menthol lozenges will be key in delivering those all-important words of motivation and expression.”