Kepak’s Rustlers is to launch a new range of food to go solutions.
The brand has unveiled four food to go concepts to suit various store sizes and offerings.
All four concepts include microwaves that are pre-programmed to cook the bestselling Rustlers SKUs and can be used to cook other hot food-to-go products for a cross category solution.
The concepts are: Rustlers Microwave (PRICE: £250 - £450+ VAT including delivery, set up & POS kit) which only require minimal space and contain full branding.
The Rustlers Food to Go Unit (PRICE: £1,100 + VAT including delivery, set up & POS kit) which is an all-in-one integrated unit with microwave, sanitisation station, a large preparation space and wipe clean surface.
The Rustlers Food to Go Unit+ (PRICE: £1,325 + VAT including delivery, set up & POS kit) which is suitable for larger local convenience store, local forecourts/petrol stations and contains a microwave, mini fridge, sanitisation station and bin area.
The Rustlers Multi-Station (PRICE: £1,790 + VAT including delivery, set up & POS kit) which also includes a fully branded microwave, mini fridge, sanitisation station, digital screen and bin area.
Convenience controller at Kepak Consumer Foods Ross Davison outlined the new concepts. “2020 saw a rapid change in consumer behaviour, namely the shift to more home working. However, there are still 10.6 million people (33% of the total workforce) in key worker occupations and industries who continue to seek meal options throughout the day. Retailers need to appeal to these consumers by offering a 24/7 hot food to go solution.
“Now, with a roadmap outlining the easing of restrictions, retailers have a significant opportunity to make more money from their food to go fixtures with our bespoke range of instore solutions. This launch is more than just equipment, we will be providing a full food to go solution. We’ll work with each retailer on range recommendations and category advice, plus we’ll provide a dedicated POS kit and installation as part of each package.”