Flora Family image (1)

Flora has revealed a new brand identity for its entire range.

All Flora’s spreads are now in the same brand style as its plant-based alternative to dairy butter, Flora Plant B+tter.

All of the recipes have been reformulated and are now all made from natural ingredients, are 100% plant based and dairy free and palm oil free.

Upfield UK marketing director Ian Hepburn said: “Flora has been a kitchen staple across the UK since 1964 and over six decades, we’ve continued to innovate to meet shoppers’ needs.

“With Flora’s ‘Skip The Cow’ campaign, Flora has encouraged people to stop and think about their dairy habits. We have driven record levels of awareness and consideration for Flora and more households are buying and loving the brand as a result. The natural next step was to unite all our great Flora products under a single identity.

“We have also been continuously working to deliver a fully 100% plant-based range, that is even tastier and are pleased that Flora Buttery is now deliciously dairy free. Our purpose is at the heart of everything we do, and we will continue to make new products to continue the Flora movement. Plant-based is no longer just an alternative, and when the products are this delicious and affordable, sustainable choices become easy.”