Nestlé is embarking on its biggest ever promotion, Get Set, Go Free, which runs across six categories – confectionery singles and multipacks, chocolate biscuit bars, cereals, Nesquik powders, and Pure Life water. 

Consumers can collect points on-pack, which can be redeemed for days out. Activities include scuba diving and skiing and the promotion is being supported by a £3m investment from Nestlé. Advertising will break in mid-July, with coverage on TV, radio, in the press, outdoor and online.
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