Naked, the juice smoothie brand, has revealed new Naked Kale Blazer.
In store from January 18, the new Kale Blazer smoothie contains 30% vegetables, two thirds of which is Kale, and is a source of potassium, Vitamin K and fibre, and provides two of your five a day. Kale Blazer will be available in a 450ml on-the-go bottle and 750ml format.
Naked’s Red Machine superfood smoothie, a blend of strawberries, raspberries and cranberries, will launch alongside Kale Blazer in a 750ml format, to join its existing 450ml bottle.
PepsiCo marketing director Jeremy Gibson said vegetable juice and smoothies continue to grow and are becoming increasingly popular with consumers.: “Naked has grown phenomenally since its launch in 2007, it is now the number one on-the-go smoothie brand and it is currently growing ahead of the chilled fruit juice category at +22% (Nielsen). The new additions offer a different combination of vegetables and fruits with the availability of take home bottle sizes, and look set to build on the successful Naked range and meet the demand for smoothies that are full of fruit and vegetables with fantastic taste.”
This launch will be supported by a marketing campaign which includes sampling, digital activity and POS, to increase awareness and drive sales.
The 450ml bottles rrp is £2.36 and the 750ml bottles rrp is £3.49.