Lactalis Nestlé Chilled Dairy has launched a new lower sugar variant of its Munch Bunch children’s fromage frais brand.
Munch Bunch 30% Less Sugar contains less than one teaspoon of sugar per pot along with no artificial sweeteners and natural fruit purée.
It will be available in strawberry and raspberry formats from April.
The six pack comprises of individual 42g pots with an rrp of £1.59 - the same as Munch Bunch Original fromage frais.
The launch will be supported with a comprehensive on-line and social media campaign targeting parents with children.
It comes as new One Poll research commissioned by Munch Bunch reveals that 62% of parents are put off by sugar levels indicated on product ingredients lists.