Muller campaign

Müller Milk & Ingredients has invested £2m into an advertising campaign for the launch of its new Müller Good Stuff Barista Milk.

This was the dairy company’s first branded milk advertising campaign in several years and it includes outdoor, social media, instore activation, influencer and popular podcast features.

The initiative celebrates amateur coffee artists and at-home baristas in an effort to encourage more consumers to unlock their inner barista within the comfort of their own homes.

The campaign will run until the middle of October 2023. Müller Good Stuff Barista Milk is currently sold in Tesco, One Stop and Sainsbury’s and will soon be available in more retailers including Ocado, Morrisons and wholesalers by the end of autumn.

Helen Priestley marketing and category director for Müller Milk & Ingredients, said: “We know Müller Milk is a trusted and much-loved brand within the dairy category, and the encouraging results we’ve seen for Müller Good Stuff Barista Milk since its launch in late June have confirmed that. This new advertising campaign will inject a bit of humour into the category, and presents us with a great opportunity to leverage even better results for our customers, and expand into new areas.

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