Mr Kipling has expanded its non-HFSS compliant Deliciously Good range with the launch of Hot Cross Pies. The limited-edition Easter product will be available across the grocery, wholesale and convenience channels from 27 February 2023 and will join the wider Mr Kipling and Cadbury Easter cake range.
Mr Kipling Deliciously Good Hot Cross Pies will be available as a pack of six, with an MSRP of £1.75.
Mathew Bird, brand director at Premier Foods said: “These non-HFSS pies contain 30% less sugar and real fruit pieces, making them ideal for driving penetration with health-conscious consumers. As they are HFSS compliant, Mr Kipling’s Deliciously Good Hot Cross Pies can be promoted throughout the store for maximum visibility.
“Shoppers also look to brands that they know and love during key seasons and – with Mr Kipling ranked as one of the top Easter cake brands – the new Deliciously Good Hot Cross Pies are set to help retailers boost basket spend.”
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