Mattessons aims to drive new sales opportunities during this autumn’s Rugby World Cup via a new limited edition flavour for its Fridge Raiders meat snack range.

Scrum’my Chargrilled Chicken, which is available in two pack formats: Single 60g pack, rrp £1.29, and a multipack of three 25g packs, rrp £1.49; aims to mirror the success of last year’s Brazilian Chargrilled limited edition during last year’s football world cup, which reportedly generated a 300% sales uplift.

Assistant brand manager, Raquel Medina, said: “It seemed a natural fit to launch a rugby-inspired limited edition pack to support the upcoming sporting events schedule.

“We know there is a huge opportunity for retailers to drive incremental sales during sporting events through offering innovative, flavoursome bespoke options.”