Swizzels has expanded its Marvellous Mallows range with the introduction of Marvellous Mallows Giant.

The new Drumstick-flavoured Mallows are available for purchase now (RSP: 50p).

To coincide with the launch, a social media campaign aims to further drive sales by raising awareness of the product among consumers.

Trade marketing manager for Swizzels, Clare Newton, said: “We’ve noticed a growing trend among consumers who are rediscovering their appreciation for single confectionery items. We’ve responded to this by creating our Mallows Countline to cater to changing consumer needs and preferences.

“The launch of our new product marks an exciting time for Swizzels’ single confectionery offering. We’re urging retailers to stock up on our Mallows Countlines in anticipation of increased consumer demand for the new product.”