Mars Wrigley has announced it’s to strengthen its fruity confectionery line-up with the launch of Skittles Flavour Flip, which will be hitting shelves nationwide from June 2026.
The range features 136g Pouch and 109g Treat bags to recruit younger adult shoppers “with a shareworthy, multi-sensory taste experience,” the supplier said.
Each pack contains a classic round Skittles lentil with 2-in-1 flavour and colour combinations in every bite. There are five sweet and sour varieties to discover - Strawberry & Watermelon, Lemon & Raspberry, Pomegranate & Apple, Lime & Cherry and Mandarin & Pineapple – with a fruity crisp shell and contrasting soft chewy centre - designed to ‘flip’ tastebuds.
With a reported 55% of Skittles consumption moments containing four or more people, shareability is the key driver across audience groups, Mars Wrigley said. These include exploration seekers age 16-34 looking for immediate indulgence with friends on-the-go and teen-influenced households who opt for at-home sharing experiences.
Emily Owen, senior brand manager at Mars Wrigley, said: “This launch is all about flipping ordinary moments into a share-worthy experience with the twice the flavour in every chew.
“Fruity confectionery has the highest dwell time with shoppers looking to discover novelty sweets products. Skittles Flavour Flip satisfies a growing desire for multi-sensorial experiences - mood boosting and uplifting moments which promise flavour experimentation.
“We know younger sweet-eating adults want a break from ‘always-on’ life. Our latest innovation invites consumers to taste the new Skittles rainbow with pack formats designed for sharing occasions - from the big night in to grab-and-go socialising.”
To support the launch, Skittles is rolling out a summer campaign called Flip Your Tastebuds Inside Out, with omni-channel touchpoints for strong awareness and trial.
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